a long, long, time ago
. . .on the kitchen table of an unremarkable terraced house in the remarkable county of yorkshire, a mail forwarding business was born.
Christened 'The Post House' by its proud expatriate parents, this new little venture worked and worked, under the watchful eye of a family friend, for the next ten quiet and largely uneventful years.
Then, one day in 2010, a spanking new website and sprinkle of magic Google dust triggered a major growth spurt, seeing the adolescent Post House trebling in size within months! Before very long, those occasional trips to the local Post Office became a daily chore. There were just too many shoe boxes to juggle, too many addresses to jot down and oh too many stamps to lick.
The hero of our story needed new, professional, management, and so was packed off to start a new life in West Wales. . .
. . .the great adventure had begun!
On arriving in distant Pembrokeshire, its tired business model was restructured and The Post House was dressed in grown-up clothes.
Postie settled quickly into its new home by the sea and flourished! By mid 2014 new mailbox accounts were being added daily, all arising from Google searches and word-of-mouth referrals. Something, however, began arresting its development. We looked closely at Google and discovered that most of the 1,300 potential customers who visited Postie's website each month had added geographical filters to their searches. People were looking for mailboxes in specific areas of the country!
It was also becoming clear that tending more than 200 accounts was impractical for our overworked Elves and that some form of automated system would be necessary if the business was to truly blossom and achieve its full potential.
expost logistics limited...
In the absence of a crystal ball, a business development plan confirmed the critical need for a software management system and clearly identified business format franchising as the only realistic means of meeting the untapped market demand for postal addresses in multiple town and city locations. Magic beans from a Private equity investor were sown in March 2015 and the newly structured business incorporated as Expost Logistics Limited.
and a new coming of age
Anticipating our planned franchise roll-out, we launched the newly branded expost offering in March of 2015 as a direct analogue for all future Mail Centres.
To make the proof of concept as realistic as possible, the Head Office Mail Centre in Pembrokeshire has been operated completely independently from day one ( as Expost Logistics Limited ), with all revenue and costs accounted for separately, producing actual figures upon which our initial franchise performance projections were based.
Development of the new management system began in April of 2015 and, by August, we had incorporated its primary functions into the national expost.uk website. The benefits were immediate and dramatic. Now in its third iteration, with a mobile App on the way, ProPost streamlines all mail management and accounting functions, drastically reducing handling time and Elf labour costs!
Aside from simplifying mail log-in and despatch, it is ProPost that allows customers to access and control their own accounts, administers all sales and financial transactions, issues automatic email or SMS notifications, and flags unusual or suspicious account activity. By fulfilling these otherwise manual functions, it has also eliminated the limit to the number of accounts that can be managed by a single Mail Centre.
our uk mail centre locations
Already established and trading are the regional Centres for South Wales, Scotland, the South East, the Midlands and South West. This first phase of franchise roll out was completed in October 2018 when we establish a presence in Northern Ireland.
expost in scotland. . .
Scotland was the second of our Mail Centres to be launched, in June of 2017, operated from the Franchisee's existing business premises in Dunfermline. All went well for the first eight months, until, in March of 2018, the DVLA tightened its rules regarding the acceptability of addresses used for driving licence and V5C ( vehicle log book ) registration. These revised rules meant that such documents could only then be issued against a residential address.
All other of our Mail Centre premises' already enjoyed 'residential' or 'mixed use' status, and it became increasingly apparent that the 'commercial' standing of the Dunfermline address and its consequential rejection by the DVLA was significantly inhibiting sales.
Despite offering a secondary, fully residential, address exclusively for use with the DVLA, an analysis carried out at the beginning of this year revealed that the Account renewal rate in Scotland had fallen to below 40%, an unsustainable level and less than half of that enjoyed by the rest of the network. Unable to relocate, it is this revelation that has forced the sitting Franchisee to offer the territory for resale.
a brief glimpse into our future
the expost app
This free-to-download mobile App is already in development and will allow customers to control their accounts at the touch of a screen. It will also incorporate at least one mobile payment system, and be fully cross-platform compatible with Android, Windows and iPhone operating systems.